South Mill Champs

Moving 140 million pounds of fresh mushrooms each year

South Mill Champs

South Mill Champs

One of North America's largest growers and suppliers of fresh mushrooms and mushroom products

Services we provided

Website design & development, Ad buying, Social media management, LinkedIn company page management, Content Creation, Graphic Design, Recipe Development & Photography, Cooking videos

The Ask

South Mill Champs has always been on the forefront in the North American mushroom industry; from humble beginnings in 1932 to becoming a supplier of over 140 million pounds of fresh mushrooms. For SMC to evolve in the marketplace, their social presence and LinkedIn authority needed to reflect the fact that they are a category leader, innovators, thought-leaders, and a grower of the highest quality mushrooms.

Our Answer

Real Food Creative took over the management of the company LinkedIn page (in addition to their consumer social pages) to produce and post content that positions South Mill Champs as a category leader, visionary, and high-quality mushroom grower. Posts are a combination of owned content, sales messaging, product highlights and attributes, retail and foodservice information, and industry news and trends.


  • We grew LinkedIn followers organically from 44 to 2,973 in 24 months.
  • Over 397,000 organic impressions have been made.
  • Followers have engaged with the content 29,583 times.
  • Links have received a total of 16,102 clicks.
  • Content is regularly commented on by adjacent industry leaders and professionals and shared by sales staff and employees.

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