Love Canadian Beans

Beans are Boring? 11M Canadian consumers now know better!

Love Canadian Beans

Love Canadian Beans

One of North America's largest growers and suppliers of fresh mushrooms and mushroom products

Services we provided

Campaign planning & strategy, Website design & Development, Ad buying, Social media management, Influencer partnership, Industry partnerships, Content creation, Recipe photography, Cooking videos

Our team is honoured to have received awards at the 2023 Best of CAMA hosted by the Canadian Agri-Food Marketers Alliance for Best in Show Digital and Best Microsite.

The Ask

Reposition Canadian beans as a trendy food and versatile food ingredient by leveraging the stories, flavours, and nutrition attribute of other commodities to elevate their allure with Canadian beans as a supportive ingredient.

Our Answer

The design and development of a custom microsite that acted as a hub for all Canadian bean information – from bean basics to recipes. The microsite also served as the delivery mechanism for the partnership content in which consumers explored regions across Canada, hearing from farmers, chefs/influencers, and other commodity groups (ie: chicken, seafood, mushrooms, etc). Through social content and strategic digital advertising on Meta and Pinterest, millions of new and existing bean customers were able to see beans positioned in a new and exiting way, while being directed to the website to engage with content from beans and adjacent partners.


  • Campaign made over 15M impressions and reached 11M people in 7 months, with both organic and paid efforts.
  • Content on all social channels received over 325,000. engagements from consumers.
  • Influencer partnership reached over 830,000 consumers.
  • Participating commodity board partners were thrilled to take part and impressed how easy R+S made it to work with Canadian beans.

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