One of North America's largest growers and suppliers of fresh mushrooms and mushroom products
Social media management, Content creation, Photography, Recipe development, Influencer partnerships
The Ontario Ginseng Growers Association embarked on a 2-year long marketing campaign to educate Canadian health professionals and consumers on this locally grown super root. Ginseng has been used in traditional medicine for centuries, and this campaign brought Canadian-grown ginseng to the forefront, and repositioned it as a highly regarded adaptogen by leveraging farming stories, recipes, and health attributes.
Through creative visuals, consistent, simplified and concise key messaging, storytelling tactics, farmer profiles, delicious recipes, influencer partnerships, and dietitian outreach we were able to showcase Canadian-grown ginseng as a versatile, and nutritional ingredient or supplement.
