Case Studies

The Mushroom Council

We work closely with every channel of the Mushroom Council team, from restaurant and school foodservice, and consumer outreach, to overseeing day to day activities in the digital world and on social media. They look to our team to provide knowledge and expertise in website management and development, graphic design and strategic planning. We create eye-catching infographics, banners and collateral, and appealing recipe photography, as well as write strategic documents and compelling articles for each channel.

Eggs

Tapping into Ontario Easter celebrations, we developed and executed a digital Easter activation for EFO encouraging consumers and bloggers alike using the hashtag #OntEggsForEaster. The 30 day campaign reached 1.4 million people and the Egg Farmer's Twitter impressions increased 1,475% to 77.3k impressions, 100% organically with no boosted or paid support.

Foodland

To celebrate and promote Local Food Week 2016, Foodland Ontario approached us to create a social campaign for #LoveONTFood. In partnership with local commodity boards we created a special “Eat Local E-Magazine” full of recipes and articles all created, designed, written and edited in-house.

MCURC

The Menus of Change University Research Collaborative, a division of the Culinary Institute of America, required a project module and baseline presentation for the implementation of The Protein Flip. Work included researching and surveying MCURC members, gathering case histories and recipes, writing and developing the report, and graphic design.

Niagara

Niagara-on-the-Lake is quickly becoming a culinary mecca for foodies who enjoy dishes inspired by farm to table cuisine, to world-class sushi and Thai food. We help craft the brand story of each restaurant through monthly online and print advertising, an enticing web presence and monthly email marketing campaigns.

Tilt Built

The Tilts dream of having a large, working farm that will also serve as an educational centre for families, schools and organizations to help youth understand the importance of farming and food production in Ontario. But for now, they raise about 40 pigs and 200 chickens. They wanted a brand and website that would showcase their farming practices and their products.

Vintage Hotels

Over the last 9 years, we have been crafting effective online and print campaigns, websites, and printed materials in support of Vintage Hotels as a brand along with their 10 restaurants, pubs and English Tea Room. We love telling their farm to table story, promoting the bountiful region of Niagara and promoting Vintage Hotels’ extensive cellars, culinary packages, local food and wine events.

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